Strangely enough, the first time I ever encountered Ladurée was in Kyoto. The woman who owned the share house I was renting a room in happened to go on a series of blind dates facilitated by her well-intentioned grandmother. After one of these fluke outings, she came back to the house carrying a giant box of Ladurée's macarons. Apparently her latest suitor was a very wealthy gentleman from Tokyo who had taken the initiative to bring with him a box from their Ginza location. Unfortunately for him, the owner was fairly adverse to sweets as the high sugar contents made her dreadfully ill and so she offered the whole box to be shared by all of us in the share house. I of course had a field day. The macarons were exquisite and they were an excellent price - free!
Grace knew about my interest in lolita fashion and told me she dearly wanted to dress up and go out for tea sometime. The company we had both worked for had its headquarters in SoHo which meant this would be a great opportunity to introduce her to the magic of Ladurée should she ever want to grab something sweet on her way home from a meeting. As it was a Saturday I realized that it would probably be quite crowded and therefore made a reservation online at what I assumed would be a relatively quiet period of the afternoon. Little did I know that the rush for Ladurée's famous sweets never really stops.
We arrived a bit early, but it was bitterly cold outside so we opted just to hop into the restaurant and see if we could wait the extra 15 minutes or so. The takeout counter was packed and overall it was quite noisy. There was a walk-in table which opened up right after we got in and put our names in, but when the staff offered it to us we declined and opted to simply wait for our reserved table in the dining room proper.
I would definitely recommend Ladurée SoHo to other lolita adventurers and/or afternoon tea enthusiasts. Be sure to make a reservation ahead of time to ensure that you don't get stuck in a long line or in the noisier sections of the restaurant. Potentially see if you can't get a table in the back dining room which was far grander and much quieter. And of course, be sure to save room for dessert as the macarons are phenomenal!
Stay strong and beautiful, my lovelies,